IFA 2025 is always a showcase for big names in tech, but this year a newcomer stole some of the spotlight. 3i, a brand backed by PICEA, arrived with its first line of robot vacuums and a promise to rethink compact cleaning. The company introduced two new models, the Q10 Ultra and the A10, alongside some bold future concepts that could shake up how we think about robot floor care.
Q10 Ultra and A10: Compact but Capable
The star of 3i’s launch is the Q10 Ultra, a surprisingly small robot vacuum that still manages to pack serious power. It boasts suction levels of around twenty thousand Pascals, which rivals many full sized premium machines. Despite its compact build it features advanced navigation with LiDAR, edge cleaning tools and a mop function that tackles stains as well as dust. The smaller size means it can slip under low furniture that bulkier models struggle with, an advantage for people in apartments or homes with tight spaces.
The A10 takes a more budget friendly approach but still carries smart features. It supports laser multi floor mapping, targeted cleaning by room, and comes with a mop attachment for hard floors. 3i clearly wants to offer something for both premium buyers and those looking for value, while keeping the focus on compact design.
Innovations on the Horizon
3i also teased technology that is still in development but could mark big steps forward. The company showed off designs for a WaterRecycle system that automatically changes water during mop cycles, a hot water self cleaning system for mop pads, and even debris compression to fit more dirt into the dustbin. These features are not on sale yet but hint at the brand’s ambition to push beyond what most established players currently offer.
Why 3i’s Arrival Matters
Robot vacuum buyers now have another brand to consider and 3i’s first showing is impressive. By focusing on compact bodies without sacrificing suction and navigation, the company addresses a common frustration with bulkier machines. Its future concepts also suggest it is thinking about long term convenience, with less hands on maintenance for the owner. Pricing and UK availability are not yet confirmed, but if 3i can deliver on the promises it made at IFA 2025, it could quickly become a brand to watch in the robot vacuum market.
For anyone shopping around, 3i’s Q10 Ultra and A10 are proof that new players can still bring fresh ideas. Whether you are short on space or just want a smarter mop and vacuum in one, this debut shows that competition in robot cleaning is only getting stronger.