DJI

DJI is best known as the world's leading drone manufacturer. Founded in 2006 and based in Shenzhen, China, the company has played a major role in shaping the modern drone industry. Its consumer drones are widely used for aerial photography, filmmaking, and recreational flying, while its professional models are used in industries ranging from agriculture to search and rescue.

At the core of DJI's success is its expertise in robotics, imaging, and real-time navigation. The company designs and builds nearly all aspects of its hardware and software in-house, including flight control systems, camera stabilisation, and obstacle detection technologies. These systems have helped DJI set the standard for what users expect from intelligent, easy-to-use flying devices.

In 2025, DJI officially expanded into the robot vacuum market with the launch of the ROMO, their first robot vacuum cleaner. Initially released in China and Asian markets, the ROMO represents DJI's entry into the smart home cleaning sector. Marketed under the ROMO brand, this premium robot vacuum leverages DJI's extensive experience in autonomous navigation, precision sensors, and intelligent mapping technologies developed for their drone products.

The same core technologies that power DJI drones, such as precision sensors, spatial mapping, and real-time pathfinding, are fundamental to building a capable robot vacuum. With DJI's established reputation for attention to design, performance, and innovation, the ROMO has the potential to be a strong contender in the competitive smart home cleaning market as it expands to additional regions.